When you see a declining trend

When you see a declining trend…. When you see a declining trend, the first thing to establish is whether it is a market behavior or a company specific behavior. The picture below showed a declining trend in the number of impressions of a website. The first reaction we have is drop in traffic for the … Read more

Which layout is better for comparison?

There are 2 ways to layout your indicators for comparison between 2 periods. One is to put one top of the other and the other is to put them side by. Compare top and bottom Compare side by side Which one would you choose? I would choose the first one (compare top and bottom) because … Read more